It’s a simple fact: Blueberry plants are made up by 85% water. And while we want to leave a lasting mark on our surrounding communities that are, in a large part, sustained by the success of our bountiful blues, in no way do we want it to be in the form of a water footprint. That’s why water conservation is simply part of our company culture. In fact, we take water conservation so seriously that we’ve committed to the SuizAgua Project, an international program that aims to conserve water through innovative tools.
Water conservation is more than securing that leaky faucet (though that’s not a bad place to start). First, it’s important to understand what a ‘water footprint’ is. Put simply, this term is used to describe the volume of freshwater used directly and indirectly throughout the entire production process of a good - in our case, an all-natural blueberry.
As we measure our water footprint, we’re able to track not only how much water is used, but in which areas of production. Monitoring water consumption is one of the key ways we comply with the SuizAgua Project, as this assessment allows us to see opportunities to diminish overuse and to actually save water. This kind of study goes beyond the blueberry fields and reaches to the surrounding communities where many of our employees and their families live.
Another key factor when studying water footprint is locating where the water used derives from. The water we use is as pure as our berries fresh, since it derives from the snowy mountaintops of Peru and funnels into the nearby Chavimochic irrigation system. This is an irrigation system that funnels through the coastal area of northern Peru. It’s interesting name is in fact an acronym representing the four valleys that it passes through: Chao, Viru, Moche, and Chicama.
Though our operations are based in Peru, we realize that our actions and choices not only impact the land and people of the Andean nation, but have the ability to do so on an international scale. And as the world population continues to increase and the limited freshwater supply dwindles, our community values the importance of implementing and continuing our green practices.
While just about everything we consume requires water at some stage of its production, being smart about how we utilize it is always an option. We hope our actions, just like a drop of water, have a ripple effect that encourages you to make even the smallest change towards a more sustainable lifestyle!
Read more about how we care for our planet here. (http://www.theberrythatcares.com/cares-about-our-planet.html)